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| TV PARTNER | PRINT PARTNER |
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INAUGURAL SESSION |
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| Recitation from Holy Quran | Welcome Address | ||||||||
| Muhammad Tariq Asmat | |||||||||
| Secretary General, MARCON 2011 | |||||||||
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| MAP Overview | MARCON 2011 Overview | ||||||||
| Syed Masood Hashmi | Nasir J. Chowdhry | ||||||||
| President, MAP | Chairman, MARCON 2011 | ||||||||
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| Key Note Address | Leadership: Reflections and Learnings | ||||||||
| Asad Umar | Salman Amin | ||||||||
| President, Engro Corporation | Executive VP & Chief Marketing Officer, PepsiCo., New York | ||||||||
MARKETING COMMUNICATIONS |
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| Session Chairman | |||||||||
| Dr. Ehsan ul Haque | |||||||||
| Associate Professor LUMS | |||||||||
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| Leading in Crisis - The Big Ideal | Communication in Times of Crisis | ||||||||
| Taher A. Khan | Aaminah Saeed | ||||||||
| Chairman, Interflow Group of Companies | Country Marketing Manager, The Coca-Cola Export Corporation | ||||||||
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| A Time of Crisis - Boom or Bust | |||||||||
| Stephen Fraser | |||||||||
| World Wide Managing Director, Global Brand Management | |||||||||
SUCCESS STORIES |
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| Session Chairman | |||||||||
| Masood Hashmi | |||||||||
| Director/CEO. Orient Communications | |||||||||
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| Recipe for Success | Out thinking & out Performing for Competitive Edge | ||||||||
| Muhammad Sikander Sultan | Khalid Mahmood | ||||||||
| CEO, Shan Foods (Pvt.) Ltd | Managing Director and CEO Getz Pharma (Pvt.) Ltd | ||||||||
SERVICES / SOCIAL MARKETING |
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| Session Chairman | |||||||||
| Mr. Ali A. Aga | |||||||||
| Director & Vice President ICI Pakistan Ltd | |||||||||
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| Baby Steps | How 'Urbanized' Rural Pakistan is? | ||||||||
| Shehzad Roy | Peter Masson | ||||||||
| President Zindgi Trust | CMi Software Consultant | ||||||||
BRANDING |
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| Session Chairman | |||||||||
| Shahzad Ali Malik | |||||||||
| President LCCI | |||||||||
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| Myths of Branding | Purpose led brand Growth | ||||||||
| Khalid Alvi | Amir Paracha | ||||||||
| Vice President Chemicals AkzoNobel Pakistan Limited | Marketing Director HPC Unilever Pakistan | ||||||||
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| Tarang Hi Tarang Hai | |||||||||
| Fuad Chundrigar | |||||||||
| Vice President Marketing Engro Foods | |||||||||
CELLULAR / ONLINE MARKETING |
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| Session Chairman | |||||||||
| Amir Mahmood | |||||||||
| Director Operations WorldCall Telecom Limited | |||||||||
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| How Docile is Mobile Pakistan | Leading the Revolution | ||||||||
| Dr. Ijaz Shafi Gilani | Aamer Ibrahim | ||||||||
| Chairman Gallup Pakistan | Chief Commercial Officer Telenor Pakistan | ||||||||
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| New Media: international trends and Opportunities in Pakistan | |||||||||
| Dr. Syed Irfan Ahmad | |||||||||
| Director Yahoo Ad Sales Office Dubai | |||||||||
ENTREPRENEURSIP / CONCLUDING SESSION |
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| Entrepreneurship-Driver of Growth | Address by Chief Guest | ||||||||
| Salman Burney | Sartaj Aziz | ||||||||
| CEO. GlaxoSmithKline Pakistan | Vice Chancellor Beaconhouse National University | ||||||||