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March 7 - 8, 2011
Pearl Continental Hotel, Lahore.
 
 
ADVISORY BOARD MARCON 2011 MANAGING COMMITTEE STANDING COMMITTEES
 
 ABOUT MARCON
 

MARKETING CONGRESS 2011

Lahore is the heart and the cultural capital of Pakistan. It is the second largest city and the capital of the Punjab province. Lahore is at its best in March being the peak spring season when the city becomes even more vibrant and colorful.

Lahore Chapter of the Marketing Association of Pakistan, announces with great pleasure, holding of its Fourth Marketing Congress (MARCON 2011) from March 7 to 8, 2011 at Pearl Continental Hotel, Lahore

MARCON 2011 is expected to be attended by well over 500 delegates from Pakistan as well as abroad and can rightly be claimed as the largest gathering of marketing practitioners, planners, professionals, consultants and students under one roof.

Our aspiration is to create a new bench mark as compared to previous Marcons of 1996, 2003 and 2006 in terms of its value to our delegates and in organization of this event.  Therefore, special focus is being given to the selection of the speakers as well as to the format of the event to create a fresh feeling of originality and value.

Spread over two days marketing congress would have six working sessions in addition to an inaugural and a concluding session. About 450-500 delegates comprising CEOs, Directors and senior/middle level Marketing Professionals are expected to participate in the congress. The theme of MARCON 2011 is “Leading in Crisis”. A blend of top class national and international speakers will make presentations and share their experiences with the participants of the congress.

MARCON 2011 is being organized by the Marketing Association of Pakistan - Lahore chapter. MAP is a premier body representing around 2000 marketing practitioners and professional in the country, this association has made significant contribution towards promoting the understanding of the discipline, encouraged new entrants in the field and constantly supported those who either sought or found their career in marketing.

 
  • This is the eighth International Marketing Congress in a row and fourth being held at Lahore.
  • MARCON 2011 will be the biggest marketing event in Pakistan. It offers a golden opportunity of listening to and interacting with the top marketing practitioners.
  • A blend of top class national and international speakers will make presentations and share their experiences with the participants of the congress.
   
CONGRESS OBJECTIVES
  1. To bring together, at one platform, marketing practitioners from all over Pakistan.
  1. To identify and deliberate latest trends in Marketing.
  1. To share knowledge, to educate and to learn from successful Marketing Leaders.
  1. To offer an opportunity to network between marketing community.
  1. To promote professionalism in marketing community.
  1. To mentor and support young marketing entrepreneurs with time and counseling.
   
   
 CHAIRMAN'S MESSAGE
   
Greetings from Lahore!
 

It is matter of immense professional pride that the Lahore Chapter of Marketing Association of Pakistan is hosting 4th International Marketing Congress, MARCON 2011, in Lahore on March 7-8, 2011. 

I am delighted to invite you to participate in the 2011 International Marketing Congress in Lahore this March. The marketing professionals of Pakistan are all excited to see new friends & marketing leaders from around Pakistan and Globe who will participate in the congress.

The goal of the International Marketing Congress is to bring together marketing practitioners from various areas and disciplines to present and share their thoughts and participate in discussions under one theme. These interactions will work to facilitate a better understanding of the diversity and commonalities of different academic and applied approaches. The conference will also hopefully inspire participants to begin new journeys with a leading role.

Lahore has always been a wonderful location for the MARCONS as the city has been host to three very successful MARCONS in 1996, 2003 and 2006. And with wonderful weather conditions in March Lahore boasts a strong traditional and cultural heritage.

I hope all the participants will enjoy the interaction and have chance to deepen their understanding of “Leading in Crisis”.

With warmest Regards,

Nasir J. Chowdhry

Chairman

 
 SECRETARY GENERAL'S MESSAGE
   

Dear Colleagues,


On behalf of the Marketing association of Pakistan- Lahore Chapter, we cordially invite you to the 2011 International Marketing Congress (MARCON ) at Lahore, which will be held during March 7-8, 2011 at Pearl Continental Hotel Lahore.

Marketing Association of Pakistan was founded in 1967 and is a national professional association for practitioners, professors and students involved in marketing areas. MAP pursues marketing excellence in advancing marketing practices in Pakistan. MAP is among the most active Associations in Pakistan. The MARCON 2011 at Lahore will focus on the "Leading in Crisis" and provide strong contents covering marketing related subjects. World-renowned, multidisciplinary speakers will gather to present concepts and data about marketing. Special sessions will cover hot and current issues of “Leading in Marketing Crisis”.

The MARCON 2011 at Lahore will provide opportunities for discussions and meeting space to all delegates. We welcome your   active participation in all sessions of two days congress. This conference will provide you with numerous opportunities to interact with the latest cutting edge theories and practices.

In addition to the conference program, we will provide fantastic and interesting social programs that include Welcoming Dinner with musical program.

We sincerely look forward to your participation and invaluable contribution at this meaningful gathering in Lahore.

With our warmest regards,

Muhammad Tariq Asmat

Secretary General

 
 

 ADVISORY BOARD

 
 
Mr. Aneeq Khawar
Chief Operational Officer
Silkbank
 
Dr. Ehsan ul Haque
Associate Professor
LUMS
     
 
Mr. Hafiz Aftab Ahmad
Chief Executive
Aftab Associates (Private) Limited
 
Syeda Henna Babar Ali
Advisor Consumer Division
Packages Limited
     
 
Dr. Ijaz Shafi Gillani
Chairman
Gallup Pakistan
 
Dr. Khalid J. Chowdhry
CEO & Chairman
Medipak Limited
     
 
Gen (R) Khalid Latif Mughal
President
Pakistan Cooperative Writer Society
 
Ms. Saadia Shariff
Director Marketing (North)
The News International
     
 
Mr. Saleem Ghauri
Chief Executive Officer
Netsol Technologies
 
Mr. Shah Faisal Afridi
Group Director
Haier Group
     
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Mr. Shakeel Masood
Director Marketing
DAWN Media Group
  Mr. Qaiser Abbas
Chief Inspiring Officer
Possibilities
     
 
Dr. Zafar Iqbal Jadoon
Head Dept. of Administrative Sciences
University of the Punjab
 
Mr. Ali Asrar Hossain Aga
Executive Director & Vice President
ICI Pakistan Limited
     
  Mr. Sarmad A. Ali
Managing Director
The News International
     
 
 
 MARCON 2011 MANAGING COMMITTEE
 

Nasir J. Chowdhry
Chairman

 
 

Nasir J. Chowdhry is presently working as Managing Director, Medipak Limited, a family owned Pharmaceutical Manufacturing Company as well as Uniplan Trade International, an Electro-medical organization representing world class brands.

He holds a Masters degree in Business Administration from University of Southern California, USA and a Masters in Administrative Sciences from University of the Punjab. Before joining the family business in 1982, he worked in senior marketing positions in private sector organizations, National Fertilizer Marketing Limited (NFML) and later with Milkpak Limited. His last position was with American Express as Manager TRS Division and later as Human Resource Manager (Pakistan).

Nasir J. Chowdhry is a Founder Member of the Marketing Association of Pakistan (MAP). He has held the positions of Vice President and Secretary twice since inception of the Association. He played key role as Secretary General in organizing MARCON 1996, 2003 and Chairman in 2006 for MAP, Lahore.
 
 
Muhammad Tariq Asmat
Secretary General
 
 

Tariq Asmat holds a Master of Commerce Post Graduate Degree from University of the Punjab with specialization in Marketing. At the initial stage of his professional career he worked with few National and Multinational companies thereafter he started electronics business. Apart from electronics business he is heading a group of educational institutions as Director Projects.

He has served in various leadership roles for Advancing Marketing Practices through teaching and the Marketing Association of Pakistan (MAP) – Lahore Chapter. 

Tariq serves as Vice President of The Marketing Association of Pakistan – Lahore Chapter and works diligently alongside his Board and Corporate partners on creating and offering professional development for MAP members.

Additionally, he served as Chairman Registration Committee of the Marketing Congress 2006.

In addition to his continued involvement with MAP, he is a member of Lahore Chamber of Commerce & Industry, Pakistan Electrical & Electronics Merchants Association, Lahore Tax Bar Association and Association of Overseas Technical Scholarship (AOTS) Japan.

He is a former Chairman of the Pakistan Electrical & Electronics Merchants Association (PEEMA), Convener Regional Standing Committee on local trade Federation of Pakistan Chamber of Commerce & Industry and Convener Standing Committee on Electronics & Multimedia Lahore Chamber of Commerce & Industry.

Tariq teaches Marketing and International Business at various public and private sector business schools as visiting teacher. He has spent over twelve years in academic related activities. His research and teaching interests are focused on the effects of culture on domestic and global marketing strategy.

 
 
Khaliq ur Rehman
Chairman Program Committee
 
 

Khaliq ur Rehman after doing his Master’s degree from Punjab University with Distinction in 1967 joined Pakistan Burmah Shell in the sales department. In 1971 he joined Jaffer Brothers Pvt. Ltd., to set up their marketing department from grass root to handle the production of their fertilizer plant being established at that time. In 1973 he joined Punjab Agricultural Supplies and Development Corporation after the nationalization of industries by the Govt. of Pakistan where he served for 5 years as Deputy Director sales and Evaluation. In January 1979, he joined Fauji Fertilizer Company Ltd., the largest manufacturers and marketers of fertilizers in Pakistan. During his 27 years stay in the company he headed various functions of marketing.

He has also participated as a marketing consultant in various Fertilizer Policy Studies organized and funded by USAID, Asian Development Bank, World Bank and United Nations.

He is also founder member of Marketing Association of Pakistan Lahore Chapter. He has been on the executive council for many years and headed the Lahore Chapter as Vice President in 1995, 1996, 2002 and 2003. He was the Chairman of the International Marketing Congresses held in Lahore in 1996 and 2003. Currently he is Chairman of Board of Governors of Lahore Marketing Institute.

 
 
Afzal Hassan
Chairman Sponsorship Committee
 
 

Afzal Hassan is ranked amongst the top few names in the marketing research industry in Pakistan. Before starting his own marketing research company, MCP in 1998 he worked as the managing director of Aftab Associates Pvt. Limited for over a decade during which the company grew rapidly to become the largest marketing research firm in the country. He has also worked with Glaxo for 8 years and with PECO for 3 years after his MBA in 1975. 

Besides MCP, which has earned a very good repute as a professional MR company, Mr. Afzal also runs a direct marketing company under the name of 'Consumer Direct'.

Afzal's involvement with the Marketing Association of Pakistan goes back to the very beginning of the 'Lahore Chapter' as he was one of the core team of professionals who started the 'Lahore Chapter' of MAP as one of its founder members.

Afzal's diversified experience and his total commitment to MAP is expected to bring about significant improvements across the board

 

Mohsin Muslim
Chairman Publication Committee

 
 

He is CEO of International Field & Tab - a marketing research company established in 2008.  Mohsin has more than 20 years experience in the Research Industry. He is former COO of Pakistani affiliate of Gallup International. Last year he attended courses on  “US Census 2010 and Demography” at University of Rice, Houston and Queen’s College, New York. He is a visiting faculty member and resource person on Marketing Research in many leading universities of Pakistan. Mohsin is a former Vice President of the Marketing Association of Pakistan.

 
 
Muhammad Saleem
Chairman Registration Committee
 
 

Mohammad Saleem, former Vice President, MAP Lahore Chapter, successful by habit, is a thorough professional specializing in management, marketing and sales functions.

With over 30 years experience of working with top notch companies, at various levels, he was actively involved in launching successful FMCG brands in national as well as off shore markets. He was actively involved in project planning and implementation and has turned around businesses to put them on success track.

Vastly traveled Mohammad Saleem has equal experience of local as well as off shore markets.

A part from professional success Saleem is also involved in social services and has been President of Rotary Cosmopolitan, Lahore.
Currently Mohammad Saleem is heading sales and marketing operations of Treet Corporations Limited.

 
 
Dr. Shahid A. Zia
Chairman Media Committee
 
 

Dr. Shahid  A. Zia is currently associated with the High Achiever’s Development Program (HADP). Of the Punjab Educational Endowment Fund (PEEF) an initiative of Mr. Muhammad Shahbaz Sharif. the Chief Minister, Government of the Punjab.

Prior to this he was working as General Manager, The Bank of Punjab (BOP) and Head of Human Resources and  Marketing Lahore Stock Exchange (LSE)

Dr. Zia, has twenty five years of experience in Capital Markets, Banking Industry and Education and is a PhD Scholar, having diversified degrees like M.B.,B.S., MBA (Finance) M.A. (Political Science) He is an Adjunct Faculty Member of Government College University, Kinnaird College University, Beaconhouse National University, University of Central Punjab where he teaches M Phil students.

He  is Board Member of the Financial Analyst Program (LIFA), International Research Association, U.S.A. Member of the Editorial Board of the Research Journal of Commerce, Economics & Social Sciences published by the Faculty of Commerce, University of Central Punjab.

He is Member of the Steering Committee of Akhuwat Health Services, Life Member SOS Children’s Villages of Pakistan and Marketing Association of Pakistan, Member Pakistan Society of Development Economists, Management Association of Pakistan and Worldwide Fund for Nature.

He has served as President, Pak-American Youth Friendship Association, President Leo Club of Lions International District 305 Pakistan, President of the All Pakistan Students Welfare Federation,  Joint Secretary, Pakistan Judo and Karate Federation, Joint Secretary Lahore Squash Rackets Association, Joint Secretary Marketing Association of Pakistan, Lahore Chapter.

Dr. Zia frequently appears on TV, writes for National English dailies, speaks at International and National Conferences and is an International Trainer.
 
 
Syed Imran Hassan
Chairman Hotel & Protocol Committee
 
 

Syed Imran Hasan is the CEO of Business Synergy International which gives Business Consultancy to diverse verticals in the market. Focus areas being Retail Projects, Power, Education, Consumer Electronics, IT, Office Automation, Textile, etc.

Prior to starting his own business venture, he represented various professional Organizations locally & Internationally eg Rank Xerox, Olayan (KSA), Juma Al Majid Est (UAE & Oman), Ruba Group & ARY Group. His last assignment was with ARY Group as Group Vice President (Projects).

Imran Hasan is the Council Member of Marcon & MAP, Member TIE, Member LCCI. Represented various committees of Pakistan Professional Forum, Dubai, Also Steering Committee Member of Dubai Shopping Festival-Pakistan Consulate for 3 consecutive years, Group Lead Member Oracle Implementing Management Team, Juma Al Majid, etc.

He was Captain Karachi University Squash Team & also a keen Golfer. 

 
 
Ayub Ghauri
Chairman IT Committee
 
 

Ayub Ghauri is Senior Vice President- Head of Global Marketing at NetSol Technologies. Ayub is a passionate Marketing and Media professional possessing more than 20 years of industry experience gained worldwide. Most of his working life has been spent in the UK.

Ayub is responsible for designing and executing marketing strategies which include image building, brand building, launching of new products and services, PR, Internal and External communications, data mining, and holding and participating in events to promote the Company worldwide. Ayub holds a Business Degree in Management Information Systems (MIS) from prestigious California State University-Northridge. Over the years Ayub has also participated in Business, Management, Leadership and Marketing workshops and programs to keep abreast with latest happenings in these disciplines. Ayub is also a practicing Coach having achieved his qualification through RCS, Australia.

Ayub is a visionary thinker, possessing global perspective and entrepreneurial drive. He is highly admired for his leadership skill and has proven to be a motivational speaker having the ability of delivering outstanding lectures for building successful teams.

 
 
Sohail Irfan
Joint Treasurer MAP Lahore
 
 

Sohail Irfan is Business Head Corporate and Liabilities UBL Ameen (Islamic Banking) for North and Central Region.

He has more than 19 years of diverse banking experience. He joined banking after doing Masters in Economics in 1991. While he started his career in operations but soon realized he has more potential on the business side. He decided to pursue sales and marketing career in the banking sector. His endeavors paid dividends as he became head of Auto Financing for Lahore Region of Crescent Commercial Bank Limited (now SAMBA Bank Limited) in 2004.

During his association with Crescent Bank, he completed with distinction a diploma from LUMS specially tailored for Crescent Group employees. He has attended number of courses and seminars on banking, sales management and customer service.

In 2006 he joined Emirate Global Islamic Bank Limited for a brief period. He joined UBL Ameen in 2007 as Business Manager Lahore. In 2009, he was elevated as Business Head Corporate and Liabilities for North and Central Regions with the prime responsibility of generating both assets and liability businesses through effective sales management. 

Sohail Irfan has knack for teaching as well. He is currently teaching Islamic Finance and Credit Management at a couple accredited universities in Lahore.   
 
 
Malik Amir Salam
MAP Council Member
 
 

Amer holds both MBE and MBA degrees in Business Administration from the University of the Punjab & University of the Philippine and got the Diploma in “Successful Marketing Techniques” from the Lahore University of Management Sciences (LUMS) in 1999.

Earlier in his Career, Amer was Country Sales & Marketing Manager of Global Telecom, a high-technology Telecom company & launched GT Calling Card under his leadership. In 2003, he took over as a Director Sales & Marketing of CITICALL and built it into one of Pakistan's leading payphone company.

Moreover, Amer got advertising Diploma from Paris School of Advertising & Business Management-France in 2008. He is also Visiting Faculty Member of Brand Management at COMSATS Institute of Information Technology-Lahore. He is currently on the board of the Icon Communication Pvt. Ltd and has been active in a number of organizations over the years. He is also the founder member of “Marketing Association of Pakistan” since 1994 and also Council Member of MAP since 2010. He was given duties in Sponsorship & Media Committee by the MARCON Management Committee 2011.

 
 
 STANDING COMMITTEES
 
Hotel & Hospitality Committee
 
   
Syed Imran Hassan
Chairman
 
Mr. Asif Hussain
Member
 
Mr. Muhammad Osman
Member
 
Mr. Sohail Rana
Member
 
     
IT Committee
 
   
Mr. Ayub Ghauri
Chairman
 
Mr. Farhat Abbas Malik
Member
 
     
Media Committee
 
   
Dr. Shahid A. Zia
Chairman
 
Mr. Amer Salam
Member
 
Mr. Ayub Ghauri
Member
 
Mr. Noor Ullah Member  
Mr. Yousuf Jamshed
Member
 
     
Program Committee
 
   
Mr. Khaliq ur Rehman
Chairman
 
Mr. Afzal Hassan
Member
 
Dr. Ehsan Ul Haque
Member
 
Mr. Nasir J. Chowdhry
Member
 
Mr. Tariq Asmat
Member
 
     
Publication Committee
 
     
Mr. Mohsin Muslim
Chairman
 
Mr. Adeel Anwar
Member
 
Mr. Saeed Ihsan
Member
 
Mr. Shaur ul Asar Member  
     
Registration Committee
 
     
Mr. Mohammad Saleem
Chairman
 
Mr. Azhar I. Mian
Member
 
Mr. Shahid Ali Malik
Member
 
Mr. Zahid Munir
Member
 
     

Sponsorship Committee

 
     
Mr. Afzal Hassan
Chairman
 
Mr. Amer Salam
Member
 
Mr. Sohail Irfan
Member
 
   
 

© 

MARCON 2011, All Rights Reserved MAP Lahore